During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

If Youre Not First, Youre Last is about how to sell your products and servicesdespite the economyand provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts inIf Youre Not First, Youre Last include:

Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude

Grant Cardone is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.

Introduction v

Chapter 1 Four Responses to Economic Contractions 1

Chapter 2 Power Base Reactivation 23

Chapter 3 Past Client Reactivation 33

Chapter 4 The Most Effective Call to Advance and Conquer 45

Chapter 5 Converting the Unsold 57

Chapter 6 Multiply through Existing Clients 71

Chapter 7 Delivering at Wow Levels 81

Chapter 8 The Importance of Price 89

Chapter 9 Activate Second Sale to Boost Profits 97

Chapter 10 The Value-Added Proposition 105

Chapter 11 Act Hungry 113

Chapter 12 Expand Acceptable Client Profile 121

Chapter 13 Effective Marketing Campaigns 127

Chapter 14 Repackaging for Increased Profits 137

Chapter 15 The Power Schedule to Advance and Conquer 147

Chapter 16 An Advance-and-Conquer Attitude 161

Chapter 17 Your Freedom Financial Plan 175

Chapter 18 The Most Important Skill Needed to Advance and Conquer 185

Chapter 19 The Unreasonable Attitude 199

Conclusion How to Guarantee Your Position 209

Afterword 215

Glossary 219

Index 249