Do you want to get to 'yes'?

Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? InHow to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situationwhether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends.

Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. Youll build your own personalised plan to move people from 'no' to 'yes'every time. Learn how to:

InHow to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want.

"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
Alec Gardner, Managing Partner, Australia& New Zealand, AlphaZetta

MICHELLE BOWDEN CSPis an authority on persuasive presenting in business. Shes a multi-million-dollar pitch coach to her client list that reads like a whos who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more. Michelle is the creator of thePersuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work.Visit www.michellebowden.com.au

About the author xi

Thank you! xiii

Introduction: Welcome to this book xv

Part I: How persuasive are you? 1

1. Why be persuasive? 3

2. Are you turning people off? 9

3. You cannotnotinfluence! 17

4. Persuasion versus manipulation 25

5. The four persuasive types 33

Part II: Understanding the types and working out which one to use when 57

6. Type 1: The Wise Owl 59

7. Type 2: The Commanding Eagle 107

8. Type 3: The Friendly Budgie 161

9. Type 4: The Captivating Peacock 213

Part III: Perfecting your pitch process and bringing it all together 265

10. Perfecting your next bid or pitch 267

11. And now its up to you 277

Other titles and resources byMichelle Bowden 281

Appendix: Summary of the four persuasive types 283

Index 289