Runaway No.1 Bestseller by STEVEN BARTLETT: entrepreneur, podcaster and Dragon's Den star

This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.

At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.

These are the fundamental laws that will ensure excellence.

They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people.

These laws will work now or in 100 years from now. Are you ready to get started?

Number 1 Sunday Times bestseller, September 2023

Steven Bartlett is an entrepreneur, investor and one of the most influential voices in modern business and media. As the creator of the global phenomenon The Diary of a CEO and the youngest-ever Dragon on BBC's Dragons' Den (the UK's equivalent of Shark Tank), Steven has redefined leadership in the digital age.
Steven's podcast, The Diary of a CEO, is the second-largest host-led podcast globally and Europe's #1 podcast. Reaching over 1 billion streams across all platforms, it continues to be the fastest-growing podcast channel in the world.


He is the founder of FlightStory, a cutting-edge media and investment company that houses FlightStory Studio - a leading media and publishing powerhouse - and FlightStory Fund, a global investment fund that has invested in over 40 companies, including SpaceX, Whoop, Zoe, Huel, PerfectTed and more. Steve is also the co-founder of Thirdweb, a San Francisco-based software company backed by Shopify, Coinbase, Mark Cuban, and other industry giants.