No product on the planet enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep and breathe Macintosh. The Cult of Mac was the first book to be published about Macintosh culture, arguably the largest distinct subculture in computing. Wired News managing editor Leander Kahney takes an in-depth look at Mac users and their unique, creative, and often very funny culture. From people who get Mac tattoos and haircuts, to those who furnish their apartments out of empty Mac boxes, the book details Mac fandom in all of its forms. This paperback edition includes an all-new chapter about the iPod, updates throughout, and new photos that reflect current Apple technology. The Macintosh is more than a computer. It´s a way of life. This Book is about what it is to be a Macintosh person. It gives insight into the greatest Love and Loyalties of any product of our ERA", Steve Wozniak o Hardback edition sold 20,000 copies and was reviewed extensively in the media o Kahney established as a sought-after Mac pundit o Lower priced paperback for those who didn't buy the first edition o Makes a great holiday gift