The good/evil dichotomy is a very powerful one when referred to the African continent. Western mass media such as TV, newspapers and cinema have taken, and continue to take, the opportunity to generate stereotypes of savagery, plague and colorful tribalism that have practical implications for people in Africa to express their agencies. In this book I try to approach these stereotypes from an anthropological point of view by putting in opposition western with African mass media in order to debunk the construction of the reality offered in visual representations of Africa.

Antonio Allegretti is a social anthropologist (PhD, University of Manchester, 2015) with a deep interest in and commitment towards Africa and its peoples. He has worked in development and research especially in Tanzania. While not his primary field of professional work, film and video are his long-term passion.

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