Over the last 50 years, neoclassical financial theory has been dominating our perception of what is happening in financial markets. It has spurred numerous valuable theories and concepts all based on the concept of Homo Economicus, the strictly rational economic man. However, humans do not always act in a strictly rational manner. For students and practitioners alike, our book aims at opening the door to another perspective on financial markets: a behavioral perspective based on a Homo Oeconomicus Humanus. This agent acts with limited rationality when making decisions. He/she uses heuristics and shortcuts and is prone to the influence of emotions. This sounds familiar in real life and can be transferred to what happens in financial markets, too.

Dr. Rolf J. Daxhammer is professor for Financial Markets at ESB Business School, Reutlingen University. His teaching and research interests are International Financial Markets, Investment Banking and Behavioral Finance. In his consulting work he is engaged in projects in Private Wealth Management und Financial Nudging, amongst others. Máté Facsar is Vice President Sales for Management Consulting & Professional Services Firms at FactSet, a global provider of integrated financial information and analytical applications. His close cooperation with Leaders in Asset and Wealth Management over the last decade enables him to monitor the application of Behavioral Finance and to address the challenges Portfolio Managers and Wealth Advisors face. Zsolt Papp, Managing Director, is a senior investment specialist in Global Fixed Income, Currency and Commodities group of J.P.Morgan Asset Management, a global leader in asset management services. He has 30 years' experience in the financial industry in the UK and Switzerland on the sell-side and buy-side, with a special focus on emerging markets.