The volume at hand collects the papers given at a conference at Salzburg University in October 2013 on the topic of Soviet fashion from the Thaw until the beginning of the Perestroika. Divided into the three sections "Socialist Fashion", "Fashion and Society", and "Fashion and the Arts" the contributions cover a wide range of different aspects, such as the history of fashion, the culture of consumption, aspects of economy, and vestimental codes in film and literature. At the centre of this volume thus lies the everyday culture with its implicit gender structures, and issues of transfer, in particular of Western fashion. Focusing on material culture thus the potential of fashion and fashion practices to transform the norms of Soviet society come to the fore.