Soft Power

The New Great Game

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Bibliografische Daten
ISBN/EAN: 9780349143460
Sprache: Englisch
Einband: Paperback

Beschreibung

In recent years the modern world has developed a brave new concept: 'soft power'. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their 'sphere of influence' as brands in a global marketplace. "Prisoners of Geography" meets "The World is Flat" in a groundbreaking new study.

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Hersteller:
Little Brown Book Group
zoe.rutherford@hachette.co.uk
50 Victoria Embankment
GB LONDON EC4Y 0DZ
Importeur:
Petersen Buchimport GmbH
Vertrieb
gpsr@petersen-buchimport.com
Weidestraße 122 a
DE 22083 Hamburg