Rural development, especially in developing countries, has been one of the major concerns of the government. However, it has not been successfully solved in many places. Several circumstances have turned rural development into a 'wicked problem', and hence, into an interesting topic to be analysed to propose methodologies to tackle it. In this context the question that motivates the current research is: can the most important aspects related to rural development be integrated into a methodology that allows to identify and prioritise the most relevant issues to be taken into account in the decision-making process of public policies that aim to improve the quality of life of rural inhabitants while respecting their rights? Knowing this question, the objective of the current research is to analyse rural development through a methodology that allows integrating most of the aspects that determine its complexity.