Online Matchmaking examines the joys, fears, and disappointments of hooking up with people in cyberspace. Unlike many other books in the field, this collection includes studies by experts from a range of disciplines including Communications, Cultural Studies, Health, Journalism, Psychology, Rhetoric, and Sociology.

JULIE M. ALBRIGHT Lecturer in Sociology, University of Southern California, USAWILLIAM R. CUPACH Professor of Communication, Illinois State University USADÀNIELLE NICOLE DEVOSS Associate Professor and Director of Professional Writing, Michigan State University, USABEVERLY DOLINSKY Professor of Psychology, Endicott College, USA ALICE HORNING Professor of Rhetoric and Linguistics, Oakland University, Rochester, USAROBERT A. JERIN Professor of Law and Justice, Endicott College, USAROBIN M. MATHY Oxford UniversityKATELYN Y. A. MCKENNA (Yael Kaynan) Senior Lecturer in the Departments of Communication at Ben-Gurion University and The Interdisciplinary Center Herzliya, IsraelSUSANNA PAASONEN Assistant Professor in Digital Culture, University of Jyväskylä, FinlandBRIAN H. SPITZBERG School of Communication, San Diego University, USAJENNIFER THALKEN currently working on her Special Education Teaching Credential at National University, California, USADIANE KHOLOS WYSOCKI Professor of Sociology, University of Nebraska at Kearney, USA

List of Tables Preface Acknowledgements Notes On Contributors Introduction; M.T.Whitty PART 1: DEFINING ONLINE MATCHMAKING From the BBS to the Web: Tracing the Spaces of Online Romance; D.N.DeVoss Cyborgasms: Ten Years On and Not Enough Learned; R.Hamman Scripting the Rules for Mars and Venus: Advice Literature and Online Dating; S.Paasonen PART 2: PRESENTATION OF SELF TO ATTRACT LOVERS The Art of Selling One's 'Self' on an Online Dating Site: The BAR Approach; M.T.Whitty Examining Personal Ads and Job Ads; A.Horning How Do I Love Thee and Thee and Thee: Self-presentation, Deception, and Multiple Relationships Online; J.M.Albright PART 3: ONLINE DATING PROGRESSION TO FACE-TO-FACE: SUCCESS OR FAILURE? Expressing Emotion in Text: Email Communication of Online Couples; A.J.Baker A Progressive Affair: Online Dating to Real World Mating; K.Y.A.McKenna PART 4: DARKER SIDES OF ONLINE DATING Cyber-Stalking as (Mis)Matchmaking; B.H.Spitzberg& W.R.Cupach Cyber-Victimization and Online Dating; R.A.Jerin& B.Dolinsky PART 5: ONLINE DATING SUB-GROUPS Sexual Orientation Moderates Online Sexual Activities; R.M.Mathy Whips and Chains? Fact or Fiction?: Content Analysis of Sadomasochism in Internet Personal Advertisements; D.K.Wysocki& J.Thalken Conclusion: M.T.Whitty Author Index Subject Index