If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. InSubliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

DAVE LAKHANIis President of Bold Approach Inc., the nations first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author ofPersuasion andThe Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

ForewordKevin Hogan vii

Preface xv

Acknowledgments xxi

Chapter 1 Creating Message Contagion 1

Chapter 2 Leverage Applied Propaganda 21

Chapter 3 Position and Package Your Legend 45

Chapter 4 Control the Emotion and the Content 63

Chapter 5 Get a Real Endorsement 77

Chapter 6 Understand Beliefs and True Believers 89

Chapter 7 Harness the Power of the Peoples Media 111

Chapter 8 Deliver the Experience 127

Chapter 9 The Subliminal Power of Words 143

Chapter 10 Creating a Cult Following 159

Chapter 11 Seduction 169

AfterwordBen Mack177

Appendix Coaching for Influence 183
Dr. Rachna D. Jain

Bibliography 191

About the Author 195

Index 197