Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone.C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability. Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in crosscultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century.

C. Neal Johnson (Ph.D., Fuller Seminary) is Professor of Business and Management at Hope International University where he specializes in teaching and speaking internationally on Business as Mission (BAM), Missional Entrepreneurship, Entrepreneurship, Globalization and International Management. In addition, he is the Founder and Executive Directon of HIU's Center for Business as Mission which is focused on going beyond traditional business education and helping transform global communities through Christian business and entrepreneurial education.Steve Rundle is associate professor of economics and business as mission at Biola University in La Mirada, California. His teaching and research interests are focused on the intersection between international economics and faith-based business. He is also the editor of Economic Justice in a Flat World: Christian Perspectives on Globalization.

List of Features
Foreword by Steve Rundle
Acknowledgments
List of Abbreviations
Introduction
Part I Business As Mission An Overview
1 What Is Business As Mission?
2 BAM Models
3 BAM's Place In the Sun
4 Four Camps: Section I
5 Four Camps: Section II
6 BAM's Basic Beliefs
7 BAM's Biblical Roots
Part II BAM-How To Do It
8 BAM: Personal Prerequisites
9 BAM: Corporate Prerequisites
10 Stages of BAM Development
11 Levels of Faith-Integration And Accountability
12 BAM's Multiple Bottom Lines
13 Kingdom Impact
14 Writing the BAM Plan
15 The Functional Analysis Approach: Section I
16 The Functional Analysis Approach: Section II
17 People And Money
18 BAM: How To Do It-Steps #1 - #8
19 BAM: How To Do It-Steps #9 - #15
Part III BAM-Counting the Cost
20 Macro-Economic Issues
21 Political Issues
22 Spiritual And Mission Issues
23 Business Specific Issues
25 Expatriate Issues
Epilogue the Next Generation
Appendix A: the Marketplace Mission Movement: Leader's Views
Appendix B: Strategic Area/Country Analysis
Appendix C: Differential Diagnosis of Poverty
Appendix D: Strategic Business Plan
Appendix E: Strategic Mission Analysis
Name Index
Subject Index
Scripture Index