InhaltsangabeForget the "unicorns and rainbows" approach to marketing that encourages companies to love their customers and hug their followers. Sure, it's great to "be awesome" and "engage in the conversation," but a successful marketing strategy requires something far more substantial. Author and "social media scientist" Dan Zarrella uses data, experimentation, and real science to understand how people behave online and how you can leverage that behavior in your digital marketing strategy. The Science of Marketing shares proven online tactics and tips gathered through scientific research that will upend your approach to digital marketing. Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this book brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and analytics. Learn why and how you should start executing social-blogging, social media, e-mail marketing, and webinars-according to data-driven metrics to achieve the greatest results. The Science of Marketing provides the research and tools you need to make a stronger impact in the digital marketing space. It offers valuable takeaways such as: * Late in the day and week is when the most retweets occur * Weekends are best for Facebook sharing * Email newsletters to subscribers very early in the morning * Your newest subscribers are the most likely to act * Blog on the weekends for a higher number of comments * Blog early in the morning for a higher number of links * Don't crowd your content * And much more! The Science of Marketing delivers undeniable proof that challenges assumptions about how marketers should approach digital marketing. Let Dan Zarrella's scientific approach lead you toward a better timed, highly targeted, more compelling, and incredibly successful online marketing strategy.

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