Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies.
Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiryDraws on the latest scholarly developments in celebrity analysesPresents new and provocative ways of exploring celebritys meanings and texturesConsiders the revolutionary ways in which new social media have impacted on the production and consumption of celebrity

P. David Marshall is Professor of New Media, Communication and Cultural Studies at Deakin University. He is the author ofCelebrity and Power: Fame in Contemporary Culture (1997, 2014), co-author of Persona Studies(2015).Fame Games (2000), and editor ofthe Celebrity Culture Reader(2006) among many other books, book chapters and articles on new media, fame and popular culture.

Sean Redmond is Associate Professor of Media and Communication at Deakin University, Australia. He is the editor ofCelebrity Studies, Framing Celebrity: New Directions in Celebrity Culture (2006),Stardom and Celebrity: the Reader (2008), and the author ofCelebrity and the Media(2014).

List of Figures and Tables x

Notes on Contributors xiii

Acknowledgments xix

1 Introduction 1
P. David Marshall and Sean Redmond

Part One The Genealogy of Celebrity

Introduction 15
P. David Marshall

2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives 21
Fred Inglis

3 Brand Names: A Brief History of Literary Celebrity 39
Loren Glass

4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom 58
Gaylyn Studlar

Part Two The Publics of Celebrity

Introduction 79
Sean Redmond

5 Celebrity, Participation, and the Public 83
Graeme Turner

6 Celebrity, Convergence, and the Fate of Media Institutions 98
Nick Couldry

7 Barack Obama, Media Spectacle, and Celebrity Politics 114
Douglas Kellner

8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan 135
Saeko Ishita

Part Three Celebrity Value

Introduction 155
P. David Marshall

9 Hope Springs Eternal? The Illusions and Disillusions of Political Celebrity 161
Andrew Tolson

10 Winning Isnt Everything. Selling Is: Sports, Advertising, and the Logic of the Market 177
Ellis Cashmore

11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream 194
Alison Hearn and Stephanie Schoenhoff

Part Four Global Celebrity

Introduction 213
Sean Redmond

12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities 219
Kerry O. Ferris

13 Tweeting the Good Causes: Social Networking and Celebrity Activism 235
Liza Tsaliki

14 Celebrity Diplomats: Differentiation, Recognition, and Contestation 258
Andrew F. Cooper

15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism 273
Pramod K. Nayar

Part Five Celebrity Screens/Technologies of Celebrity

Introduction 289
P. David Marshall

16 Celevision: Mobilizations of the Television Screen 295
Misha Kavka

17 Stardom, Celebrity, and the Moral Economy of Pretending 315
Barry King

18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media 333
Alice E. Marwick

Part Six Emotional Celebrity

Introduction 351
Sean Redmond

19 Frontierism: The Frontier Thesis, Affect, and the Category of Achieved Celebrity 355
Chris Rojek

20 The Democratization of Celebrity: Mediatization, Promotion, and the Body 371
Olivier Driessens

21 Sensing Celebrities 385
Sean Redmond

Part Seven Celebrity Embodiment

Introduction 401
Tamara Heaney and Sean Redmond

22 The Ambivalent Irishness of Denis Leary and Kathy Griffin 407
Diane Negra

23 Neymar: Sport Celebrity and Performative Cultural Politics 421
David L. Andrews, Victor B. Lopes, and Steven J. Jackson

24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star 440
Toija Cinque

Part Eight Celebrity Identification

Introduction 457
P. David Marshall

25 From Para-social toMultisocial Interaction: Theorizing Material/Digital Fandom and Celebrity 463
Matt Hills

26 The Everyday Use of Celebrities 483
Joke Hermes and Jaap Kooijman

27 Exposure: The Public Self Explored 497
P. David Marshall

Index 519