VolunteerMatch taps expert knowledge from today's volunteerism professionals to help nonprofits take a more inventive approach to volunteer engagement
Volunteer Engagement 2.0: Ideas and Insights Changing the World shows you many of the innovative approaches to engaging volunteers that are reshaping nonprofits, volunteer programs, and communities around the world and how you can bring these changes to your own organization. Curated and edited by VolunteerMatch, the Web's most popular volunteer engagement network, these transformative strategies and practices are already being used by innovative nonprofit, government, and business sector leaders in volunteering and they represent many of the future trends in volunteerism. This insightful collection contains actionable advice on strengthening volunteering at your organization as well as broader explorations on the nature of opening organizations to volunteers to show you how to create a new volunteerism model that supports your organization's mission and programs. Among other things, you'll learn how to attract millennials and baby boomers to your cause, the best ways to partner with corporate and pro bono volunteer programs, why micro volunteering may be the future of online giving, what's new in national service, why your supporters are a largely untapped goldmine of fundraising success, and what trends will drive volunteering in the future.
For more than 15 years VolunteerMatch has had unprecedented access to leading innovators in the nonprofit, government, and corporate sectors. In this book, you'll share that access as you explore the ideas, strategies, and insights that will boost volunteer engagement today and in the future.
Learn what trends and ideas are reshaping volunteer engagement todayReconsider your volunteer model to reflect your organization's missionFind out what the leading thinkers predict will drive volunteering in the futureOptimize volunteer recruitment, screening, orientation, and trainingUnderstand and cater to the motivations of your volunteers
The world of volunteering is changing and there has never been a better moment to engage the time and talent of those who support your cause. How will your nonprofit grow and thrive with the help of volunteers?Volunteer Engagement 2.0: Ideas and Insights Changing the World provides the innovation and inspiration, you just need to supply the action.
About the Book ix
Robert J. Rosenthal
Foreword xi
Holly Ross, Executive Director, Drupal Association
Introduction xv
Greg Baldwin, President, VolunteerMatch
Part One: Changing Times 1
Chapter 1 Big Shifts That Will Change Volunteerism for the Better 3
Tobi Johnson, MA, CVA, President, Tobi Johnson& Associates
Chapter 2 A History of Change in Volunteer Engagement 20
Susan J. Ellis, President, Energize, Inc.
Chapter 3 Debunking the Myths of Volunteer Engagement 32
Sarah Jane Rehnborg, CVA, PhD
Chapter 4 Rethinking the Status Quo 44
Evan Hochberg, Chief Strategy Officer, and Mei Cobb, Volunteer Engagement Director, United Way Worldwide
Chapter 5 Engaging Millennial and Younger Volunteers 57
Aria Finger, Chief Operating Officer, DoSomething.org and President, TMI Agency
Chapter 6 The Great Boomer Volunteer Revolution: Boom or Bust? 69
Beth Steinhorn, President, JFFixler Group
Part Two: Changing Relationships 83
Chapter 7 Keeping the Volunteers You Have 85
John L. Lipp, Associate VP, Volunteer Engagement, JDRF
Chapter 8 Wholly Engaged: Integrating Volunteer and Donor Programs 97
Kelly Moran, Associate VP of Community Development, and Taylor Mallia, Executive VP of Development, National MS Society
Chapter 9 A New Engagement Model for the Internet Era 110
Mark Surman, Executive Director, Mozilla Foundation
Chapter 10 Meet Your New Board 123
Linda Davis, CEO, Center of Volunteer and Nonprofit Leadership, and David Styers, Manager of Program& Business Development, Presidio Institute
Part Three: Changing Technology 135
Chapter 11 Volunteer Engagement on the Social Web 137
Amy Sample Ward, CEO, NTEN: The Nonprofit Technology Network
Chapter 12 Microvolunteering for Big Impact 153
Mike Bright, Founder, Help From Home
Chapter 13 Virtual Volunteering: Are We Finally Ready to Talk about Direct Service? 169
Jayne Cravens, Consultant and Researcher
Chapter 14 Getting the Most Out of Hackathons for Social Good 182
Scott Henderson, CEO and Founder, Sandbox Communities
Part Four: Changing Corporate Perspectives 195
Chapter 15 The Power and Unrealized Promise of Skilled Volunteering 197
Meg Garlinghouse, Director, and Alison Dorsey, Manager, LinkedIn for Good
Chapter 16 Partnering with Workplace Volunteer Programs 210
Angela Parker and Chris Jarvis, Co-Founders, Realized Worth
Chapter 17 Becoming Powered by Pro Bono 224
Alethea Hannemann, Vice President of Product and National Programs, The Taproot Foundation
Chapter 18 How to Get the Right Pro Bono Expertise for the Job 239
Deirdre White, CEO, and Amanda MacArthur, VP of Global Pro Bono& Engagement, PYXERA Global
Chapter 19 Volunteering and the Future of Cause Marketing 252
Joe Waters, Author, Founder of SelfishGiving.com
Part Five: Changing Strategies 267
Chapter 20 Measuring the Volunteer Program 269
Beth Kanter, Author and Master Trainer
Chapter 21 The New Volunteer Managers Toolkit 283
Jennifer R. Bennett, CVA, Senior Manager, Education& Training, VolunteerMatch
Chapter 22 National Service for the Twenty-First Century 296
Wendy Spencer, Chief Executive Officer, Corporation for National and Community Service
Chapter 23 Service Enterprises: Strategic Human Capital Engagement 308
Amy Smith, Chief Strategy Officer and President of Action NetworksPoints of Light, and Sue Carter Kahl, President, SMCK Consulting
Chapter 24 Leading Big Volunteer Operations 322
Carla Campbell Lehn, CVA, Library Programs Consultant, California State Library
Chapter 25 Taking Charge of Your Professional Development 334
Katherine H. Campbell, CVA, Executive Director of the Council for Certification in Volunteer Administration
Afterword 349
Robert Egger, Founder and President of L.A. Kitchen and CForward
About the Editor 353
Index 355
