A sneak peek at the future of the internet, from one of the webs most prescient voices

InThe Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business& Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impendingand ongoingtransformation of the internet, including blockchain, augmented reality (AR), and more. In the book, youll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community.

The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses:Strategies for individuals seeking to leverage the coming changes in technology, employment, and cultureThe potential impact of the unprecedented combination of blockchain and AR technologiesTechniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences

An essential and incisive exploration of what our tomorrows might bring,The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrows digital economy.

BERNARD MARR is an internationally bestselling business author, keynote speaker and strategist to companies and governments. His commentary on future trends, business skills, artificial intelligence, the metaverse, big data and blockchain is sought-after by people and firms around the world. He is a regular contributor toForbes and is the founder and CEO of Bernard Marr& Co.

Part I Introduction: A Whole New Internet 1

The Future Internet and the Next Digital Revolution 5

Chapter 1 The Metaverse and a More Immersive Online Experience 7

Chapter 2 Web3 and the Rise of Decentralization 25

Chapter 3 When and How Will this Future Internet Play Out? Exploring Timelines, Future Trends, and Challenges 39

Part II How the Future Internet Will Change Our World 57

Chapter 4 How Creative and Entertainment Industries Are Finding New Ways to Engage with Their Audiences 59

Chapter 5 How Fashion and Retail Brands Are Preparing for a More Immersive World 85

Chapter 6 Overhauling How We Learn (At All Stages of Life) 99

Chapter 7 Disrupting Finance, IT, and Other Service Industries 111

Chapter 8 Metaverse Hospitals and More: Healthcare in the Future Internet 127

Chapter 9 Innovating Industry, Streamlining Supply Chains: What the Future Looks Like for Manufacturing, Energy, and Other Industrial Organizations 141

Chapter 10 How Governments and Public Services Will Harness the Future Internet 155

Chapter 11 Everyday Life and Leisure in the Future Internet 167

Part III Leveraging the Future Internet in Your Business 183

Chapter 12 Rethinking Products and Services 185

Chapter 13 Rethinking Business Operations 197

Chapter 14 Attracting, Developing, and Retaining the Right Skills for the Future Internet 209

Chapter 15 Creating the Right Culture for Success 219

Chapter 16 Developing a Future Internet Strategy 235

Chapter 17 Final Words 245

About the Author 249

Index 251