An indispensable look at the next frontier of technological advancement and its impact on our world

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. InGenerative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do.

In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will:Navigate the complex landscapes of risks and challenges posed by Generative AIDelve into the revolutionary transformation of the job market in the age of GenAIUnderstand AI's transformative impact on education, healthcare, and retailExplore the boundless potentials in media, design, banking, coding, and even the legal arena

Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology,Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.

BERNARD MARRis an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends. He is the founder and leader of Bernard Marr& Co., which advises many of the worlds most well-known companies on digital transformation and business performance.

About the Author ix

Introduction xi

Part 1 Setting the Scene for an AI Revolution 1

1 Unveiling Generative AI: A New Frontier 3

2 Tracing the Evolutionary Blueprint of Generative AI 17

3 Revolutionizing Societies and Business Ecosystems 29

4 Risks and Challenges to Manage 45

5 Impact of Generative AI on Jobs 63

Part 2 Generative AI in Practice 77

6 A New Dawn in Media and Entertainment 79

7 Advertising and Marketing: Bridging Creativity with AI 97

8 Reinventing Customer Engagement through Intelligent Systems 109

9 Retail Reimagined: The Rise of Virtual Try-ons, AI Shopping Assistants, and More 121

10 Personalized Learning: The Future of Education 133

11 Healthcare Transformation: From Personalized Advice to Operational Improvements 143

12 Video Game Design and Testing: The Generative AI Approach 155

13 The Legal Sphere: AI- Assisted Document Creation and Review 165

14 Crafting Tomorrow: AI in Design and Development 173

15 Banking and Financial Services: AI as a Disruptive Force 189

16 Coding and Programming: The AI Revolution 201

17 Data Insights: Harnessing the Power of Generative AI 211

Part 3 Moving Forward with Generative AI 223

18 Implementing Generative AI: Keys for Success 225

19 Glimpses of the Future: Predicting the Trajectory of Generative AI 241

Appendix: GenAI Tools 249

Index 271