Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernards unmistakable conversational style, this guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

H. Russell Bernard is director of the Institute for Social Science Research at Arizona State University, professor emeritus of anthropology at the University of Florida, and a member of the National Academy of Sciences. He is co-editor ofHandbook of Methods in Cultural Anthropology,Second Edition, author ofSocial Research Methods, and founder and editor of the journalField Methods.

Preface

About the Author

1Anthropology and the Social Sciences
2The Foundations of Social Research
3Preparing for Research
4Research Design: Experiments and Experimental Thinking
5Sampling I: The Basics
6Sampling II: Theory
7Sampling III: Nonprobability Samples and Choosing Informants
8Interviewing I: Unstructured and Semistructured
9Interviewing II: Questionnaires
10Interviewing III: Relational Data, Cultural Domains and Networks
11Scales and Scaling
12Participant Observation
13Field Notes and Database Management
14Direct and Indirect Observation
15Introduction to Qualitative and Quantitative Analysis
16Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks
17Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis
18Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis
19Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction
20Univariate Analysis
21Bivariate Analysis: Testing Relations
22Multivariate Analysis

Contents

Appendix A: Table of Areas under a Normal Curve
Appendix B: StudentstDistribution
Appendix C: Chi-Square Distribution Table
Appendix D:FTable for the .05 Level of Significance
Appendix E: Resources for Fieldworkers
References
Author Index
Subject Index