This bestselling introductory textbook (now in a new edition) from Nobel laureate, New York Times columnist and Principles lecturer Paul Krugman, helps introduce the fundamental principles of macroeconomics to all kinds of students. This multi-media pack contains the print textbook and LaunchPad access for an additional £5 per student. LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and develop their understanding. Unique LaunchPad features included in Macroeconomics: Prebuilt Units for each chapter, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course. Intuitive and useful analytics, with a Gradebook that lets you see how your class is doing individually and as a whole. A streamlined and intuitive interface that lets you build an entire course in minutes. LearningCurve in Launchpad In a gamelike format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers: A unique learning path for each student, with quizzes shaped by each individual's correct and incorrect answers. A Personalized Study Plan, to guide students' preparation for class and for exams. Feedback for each question with live links to relevant ebook pages, guiding students to the reading they need to do to improve their areas of weakness. For more information on LaunchPad including how to access our support centre, and watch our video tutorials, please visit here. To request a demo click here.

Paul Krugman, recipient of the 2008 Nobel Memorial Prize in Economics, is Professor of Economics at Princeton University, USA, where he regularly teaches the principles course. He received his BA from Yale and his PhD from MIT. Prior to his current position, he taught at Yale, Stanford, and MIT. He also spent a year on staff of the Council of Economics Advisors in 1982-1983. His research is mainly in the area of international trade, where he is one of the founders of the 'new trade theory,' which focuses on increasing returns and imperfect competition. He also works in international finance, with a concentration in currency crises. In 1991, Krugman received the American Economic Association's John Bates Clark medal. In addition to his teaching and academic research, Krugman writes extensively for nontechnical audiences and he is a regular op-ed columnist for the New York Times.  Robin Wells was a lecturer and researcher in Economics at Princeton University, USA, where she has taught undergraduate courses. She received her BA from the University of Chicago and her PhD from the University of California, Berkeley; she then did her postdoctoral work at MIT. She has taught at the University of Michigan, the University of Southampton (UK), Stanford, and MIT. Her teaching and research focus on the theory of organizations and incentives.