<p><strong><em>Cut through the fog and set your compass for success!</em></strong></p><p><cite>The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition</cite> is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.</p><p>In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work–life balance for a truly satisfying future.</p><p>Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.</p><p>An all-star list of contributors offers secrets in navigating stormy seas.</p><p>This book includes complimentary access to a digital copy on<a href="https://medone.thieme.com">https://medone.thieme.com.</a></p>

<p><strong>Part I Career Direction</strong><br>1 Beginnings<br>2 The Job Search<br>3 Academic Career<br>4 Solo Practice<br>5 Group Practice<br>6 Transitions<br><strong>Part II Marketing and Monitoring</strong><br>7 How to Get the Media's Attention<br>8 The Wonderful World of Marketing<br>9 Optimizing Your Practice<br>10 Upping Your Game with Systems<br>11 Saving Money<br><strong>Part III Internet University</strong><br>12 Website Optimization<br>13 How to Make and Post Effective Videos<br>14 All about Reviews<br>15 Digital Marketing and Advertising<br><strong>Part IV Enhancing Both Practice and Career</strong><br>16 Building and Managing Your Own Surgical Suite<br>17 Publishing for the Profession and for the Public<br>18 Technology, Trends, and Traps<br>19 A Successful Medspa<br>20 Medical Inventions: From Idea to Funding<br><strong>Part V Watching Your Back</strong><br>21 Contracts<br>22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery<br>23 Building and Protecting Your Wealth: In Three Acts<br>24 Taking Control of Your Life<br>25 The Changing Face of Plastic Surgery