New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Now one of America's foremost business psychologists will explain the concepts and provide you with applicable techniques using NLP skills to increase your sales. In Trust-Based Selling you will learn how to: MOTIVATE your prospects to sell themselves DISCOVER your customer's unique buying strategy PUSH a buyer's hot buttons with the as if technique DETERMINE your client's dominant decision modeso you can present information exactly the way they want to buy it Let NLP help you reach your sales goals. Isn't it time you put these strategies to work for you? Kerry Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York, traveling 8,000 miles each week. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Business Psychologist."