The website idea-a-day.com has published a new idea every day since the year 2000. Now five hundred of the best ideas from the site have been compiled into The Big Idea Book. Including plans for designer plasters, unlucky lotteries and intelligent alarm clock, the ideas range from the utterly compelling to the completely insane but are always inspirational. Forger the notion of learning a creative process. This book will hotwire the brain.

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