The power of gender difference, not gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how. Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Modern research shows that there are gender-based differences in the brain - it's just not as simple as a binary between a 'male brain' and 'female brain'. In fact, our brains are like a mosaic where many of the tiles are available in thousands of shades on a spectrum between pink and blue. The problem is that our workplaces tend to be governed by structures, processes and cultures that are practically pure blue. All the brains in the business that are elsewhere on the spectrum cannot thrive as they might, so sources of productivity, creativity and agility go untapped. Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams. Anyone who wants to unlock the talent and productivity of all of their people needs to understand how recent findings around male- and female-type brains should shape the way they manage. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown show you why and how to access all the brains in your business.

Kate Lanz is Founder and CEO of Mindbridge, an executive coaching and business performance consultancy specialising in applied neuroscience. Before consulting and coaching she held senior international roles in business, notably with Diageo, where at the time, she was the only female and the youngest International General Manager. Kate's fascination with accessing individual motivation at work led to her second degree, a BSc in psychology, before she went on to an MBA and now her ongoing doctoral research into brain gender difference in business. She has a wide variety of clients, from hedge funds to multinationals in Singapore, Beijing, South and Central America, the USA, the Middle East, Europe and the UK and is senior Coaching Faculty at INSEAD. She is also an accredited coach supervisor.Dr. Paul Brown is a consulting clinical and organisational psychologist, executive coach and supervisor. He was Chairman of the Association for Professional and Executive Coaching and Supervision, APECS; has been Visiting Professor in Organisational Neuroscience at London South Bank University and in Individual and Organisational Psychology at Nottingham Law School; started the first MSc in Organisational Neuroscience; and is now Professor of Organisational Neuroscience, Monarch Business School, Switzerland. He is an External Adviser to the International Energy Research Centre, the Tyndall Institute, University of Cork, Ireland and is the Association for Coaching's Global Ambassador for Applied Neuroscience. He consults and teaches widely, especially in Southeast Asia.

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