Essay from the year 2013 in the subject Art - Installation / Action/Performance Art / Modern Art, grade: Distinction, Kingston University London (Kingston University London, in Partnership with the Design Museum, London, U.K.), course: MA Curating Contemporary Design, language: English, abstract: Curating contemporary exhibitions is now more than a profession of connoisseurship, but rather a creative and artistic venture. Due to a paradigm shift in the heart of interpretive ideology, exhibition-making is going more experimental even in museum context. One might observe that there is a changing status in museum objects, and a progressive transformation in the exhibitionary language - shifting from descriptive to fictional, poetic and novelistic. Artworks are also functioning as text initiating dialogues, while exhibition designs are no longer merely fabrications, but becoming artistic interventions that could re-contextualize the experience of space. Unprecedentedly, curators nowadays could embrace huge potentials in creating imaginative narratives for the present time, and thus, to further produce innovative museum experiences. This essay aims to examine the changing attitudes and assumptions in the new interpretive paradigm. Through three case studies, it goes on to uncover the dynamic interpretive strategies undertaken which have created various unique curatorial voices. Cases include: The Surreal House (Barbican Art Gallery, 2010), David Bowie Is (V&A, 2013) and The Concise Dictionary of Dress (Blythe House, 2010).

CONNECT WITH ME AT MY PROFESSIONAL WEBSITE: www.margaretlam.co.uk EMAIL: mag.lam@gmail.com Linkedin: https://www.linkedin.com/in/margaretlamcurator I believe that contemporary art curating is now more than a profession of connoisseurship, but rather a creative and artistic venture. By noticing the impact of experience economy onto international exhibition scene, I am particularly interested in contemporary curatorial practices that involve experiential design, spatial narration, scenography, and new interpretative approaches in exhibition spaces. After furthering my studies in MA Curating Contemporary Design in London (graduating with Distinction), I have been working as an independent assistant curator and contributing in art exhibition-making. Combining my artistic background and multi-faceted work experience in creative industries, involving solid projects in advertising agencies and multi-media exhibition lab, my pursuit in curatorship is of multi-disciplinary interest. With overarching skills I developed as substantial backup: from concept development, strategic planning, idea visualizations, creative writing, narration, supervising on art production, overseeing post-production, working with directors, designers and artists, to final deliveries - I have a mission to further transform museum approaches into contemporary implementations in a wide range of art and branded exhibitions.

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