To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?

Akademische Schriftenreihe V185875

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Bibliografische Daten
ISBN/EAN: 9783656991564
Sprache: Englisch
Umfang: 16 S.
Format (T/L/B): 0.2 x 21 x 14.8 cm
Auflage: 1. Auflage 2012
Einband: kartoniertes Buch

Beschreibung

Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

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