Beschreibung
InhaltsangabeMotivations for Cross-Channel Cooperation Classification of Cross-Channel Cooperation CrossChannel Cooperation Instruments CrossChannel Cooperation Engineering Transfer to Practice: The Case of LetsWorkIt
Autorenportrait
Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen. Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.
Inhalt
Motivations for Cross-Channel Cooperation Classification of Cross-Channel Cooperation Cross-Channel Cooperation Instruments Cross-Channel Cooperation Engineering Transfer to Practice: The Case of LetsWorkIt
