This book is based on consumer behaviour. It contain stages of consumer behaviour. Different models of consumer behaviour and consumer decision making models. This books is based on theoritical framework of consumer behaviour. It contains 4 chapters. I.e. 1. Introduction of consumer behaviour 2. Theoretical framework of consumer behaviour 3. Influence of consumer behaviour and 4. Models of consumer behaviour.

Harsha ramani is presently working as a affiliate lecturer in Saurashtra university affiliated college. She has completed m.com, m.phil and slet.

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