Acquiring a customer is the most important activity an organization can initiate. Ongoing Internet technology innovation and the increasing popular participation on the Internet are impacting the potentials and mechanics of acquiring that customer. This dissertation demonstrates the correlated processes required in an organizational approach to examining the potentials and mechanics of Customer Relationship Management and the new interactive and intelligent web technologies that dominate the Internet. In order to fulfill the correlational criteria of investigation and research into these new potentials and mechanics, a survey instrument was utilized for data collection and a data analysis of the collected data is performed. There were 260 respondents to the methodological survey instrumentation, ranging from 18 to 75 years of age. In this inquiry, these respondents manifested ambiguous conceptions in their customer relationships, and, for the most part, indicated an ineffectuality to their customer relationship development.

Dr. Homer Moss DCS-IA completed his Doctoral work in August of 2016 with a conferment from Colorado Technical University's Institute for Advanced Studies with a technical concentration in Doctoral Level Information Assurance. Concentrations in IT Economics and Security make Dr. Moss a foremost subject matter expert in consulting.

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