Now a days Concept Marketing and Concept Selling are the buzz words in business management and yet several corporations only confined with those and do not switch to new modern relevant practice to it as I defined Different Thinking and I am not claimed its new term because some esteemed corporate all ready implemented this practice to reshape their businesses might be different name given to it. I would like to define term as Business of Different Thinking is a strategic vision to re-engineer products and services with future demands sense since now with using alien technologies/engineering to develop appearance, functions features in products & services. Why it is needful, because routine products and services in the global markets has tough competitions and easily each other able to mimic of products and services of one another with manufacturing and implementation cost cutting and second thing commonness less attract to the customers preceptor proved in neuromarketing practices. Hence I exhibit two models not about products or services but of different thinking for alien products and services engineering in this esteemed and future vision Book.

Prof. (Dr.) Md. Sadique Shaikh is M.S(ES), M.Tech(IT), PGDM, MBA(HRM), MBA(MM), M.Phil, DMS(IBM). Published 93 Papers/Communications and 39 books worldwide. Presented works 110 conferences and OCM/Invited Speaker & Chief Editor and EDM of several reputed journals worldwide. Prof. Safeena Khan published 5 books and 11 research papers.