This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach.The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.

Gilbert Lenssen is President Emeritus of the European Academy of Business in Society (ABIS). He was Professor of International Management at the College of Europe (Bruges/Warsaw), Visiting Fellow at Templeton College, University of Oxford and served on the editorial boards of a number of academic journals. He taught in the EMBA programmes of leading business schools in Holland, France and UK. Before moving into academia, Gilbert Lenssen enjoyed an international corporate career in the oil and chemicals industry for over 25 years in the UK, USA, Germany, Spain and India, culminating in his position as Global Vice President for BP Solar International. He is a lifelong fellow of the Royal Society of Arts.Craig Smith is INSEAD professor of Corporate Responsability and Business Ethics. He directs the INSEAD Healthcare Leadership Programme. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate responsibility and marketing ethics. His recent publications appear in the Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.

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