Our busy world is killing the art of communicationand in the B2B world, its even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that cant be translated into business impact. The gap between buyer, seller, and marketer has become the business worlds Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same.This complex world requires a return to simple, yet profound fundamentals of human communication. Its time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.