This book introduces Chinas current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies. 

Li Zhang
Li Zhang is Professor of Shandong University, Vice President of China Audio-Video and Digital Publishing Association, full-time Deputy Director of the General Team for Digital Copyright Protection Technology Research& Development Projects, Head in charge of preparation for China National Knowledge Resources Service Centre, Member on the review committee of the National Social Science Fund of China, Expert of the Ministry of Science and Technology and the Ministry of Finance, Professor of Editorship, Research Fellow and Adjunct Professor.
Junlin Qu
Assistant Researcher of China Academy of Press and Publication.Engaged in natural language processing,digital publishing and other related research work.
Jing Jie
Associate Researcher of China Academy of Press and Publication, Deputy Director of General Office of Digital Copyright Protection Technology Research& Development Projects.Main research directions: digital publishing, copyright protection, big data in the publishing industry, knowledge services, etc.
Nannan Liang
Assistant Researcher of China Academy of Press and Publication.Engaged in digital publishing,press and publication industry think tanks and other related research work.

Chapter 1. Existing Data in Traditional Publishing Industry.- Chapter 2. Big Data in the Internet Industry and Other Emerging Industries.- Chapter 3. Characteristics of Data in the Traditional Publishing Industry and Emerging Industries including the Internet Industry.- Chapter 4. The Impact of Big Data on Traditional Publishing.- Chapter 5. Response attempts of traditional publishing industry to emerging industries such as Internet.- Chapter 6. Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data.