Stewardship is the journey of financial insider John Taft towards understanding and affirming the importance of stewardshipwhich he has come to define as "serving others"as a core principle for the financial services industry, the global financial system, and society at large.

By defining the attributes of authentic stewardship, this book presents a path forward by analyzing the success of Canadian banks in weathering the financial crisis; evaluates the effectiveness of global financial reform efforts in making the financial system safer, sounder, and more secure; offers wealth management prescriptions for individual investors; evaluates the potential of ESG (environmental, social, and governance) investment processes as a way to instill stewardship behaviors among corporate CEOs (particularly at financial services firms); and, ultimately, calls for a return to stewardship's core principles as the key to not only minimizing the scope and consequences of future failures, but also to addressing other societal challenges.

From the man who made the decision to reimburse clients affected by the collapse of a money market mutual fund comes a compelling look at why financial service companies should start doing what's right for their customers.

John G. Taft is CEO of RBC Wealth Management???U.S. He is a leading figure in the U.S. securities industry and served as Chairman of the Securities Industry and Financial Markets Association (SIFMA) in 2011. He is a direct descendant of U.S. President William Howard Taft and Senator Robert A. Taft.

Foreword xi

Introduction xvii

Chapter 1 Core Principles: The Ground Beneath Our Feet 1
InterludeLearning from Failure: Acquainted with Grief 7

Chapter 2 Finance Run Amok: Selfishness Trumps Stewardship 9
InterludeOccupying Wall Street: Too Rich and Too Poor 19

Chapter 3 Stewardship Defined: Feeding Your Flock First 23
InterludeGreed, Glorious Greed 32

Chapter 4 Worlds Safest Banking System: Canada, the New Switzerland 35
InterludeAmericans Are from Mars, Canadians Are from Venus 47

Chapter 5 Making the System Stronger: In Defense of Dodd-Frank and Basel III 51
InterludeToo Small to Save? 74

Chapter 6 Making the Investor Safer: In Defense of New Fiduciary Rules 77
InterludeAn Obligation of Honor 84

Chapter 7 To Investors Standing on the Wings: Prepare for the Next Crisis 87
InterludePredatory Volatility 109

Chapter 8 Environmental, Social, and Governance Investing: Could It Be the Answer? 113
InterludeIts a Long Life: The Trouble with Short-Termism 129

Chapter 9 Communities, Caring, and Commitment: Reconnecting with Our Stewardship Responsibilities 131

Afterword 145

Appendix A Balanced Financial Regulation 147

Appendix B Basel III Regulatory Accord 151

Appendix C Creating a Clear Path Forward 161

Notes 165

Glossary of Selected Financial and Regulatory Reform Terminology 179

Authors Guide to Supplemental Readings 191

Additional Sources 197

Acknowledgments 203

About the Author 205

Index 207